UX/UI Design

E-Commerce Software

Redesigning the core product experience for an AI-driven multi-channel retail integration service.

The Challenge

The platform suffered from overly complex user interfaces and unstyled MUI components that felt utilitarian and lacked brand character.

The Solution

I overhauled the product design with logical component architecture and a custom MUI theme that integrated Scalably’s brand identity into every touchpoint.

My Role

UX Consultant.

The Impact

The product is now intuitive and engaging, providing customers with a streamlined experience for distributing catalogues across major global retailers.

Introduction

Presented here is a collection of UI designs for my freelance client, Scalably.

Scalably is a UK-based startup offering an e-commerce integration service. Through its product, users can connect their Shopify catalogues and then, with a single click, distribute them to multiple online retailers such as Debenhams, Tesco, and others.

Over the past year, I have designed numerous screens for both their user-facing and administrative UIs. I have curated a selection of my favourite designs below.

A specific project within my portfolio offers more information on the UX goals of this client and a particularly challenging UX/UI piece: Scalably Case Study - Onboarding Wizard.

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